Sales Approach

Your real estate agent should present you with a complete, well thought out, proven
plan to sell your property. This plan should begin with identifying the steps
necessary to get your property ready for sale to actually marketing the property to
closing escrow. A well thought out plan is an important step towards selling your
home for the best possible price in the least amount of time and with the least
amount of stress. A good sales plan should include
Comparative market analysis and review of current market conditions to
determine a reasonable listing price
Steps to take that can increase the marketability of your home, both from a
price and time perspective
Steps the agent will take to “get the word out” that your home is for sale,
such as listing in the Multiple Listing Service (MLS), placing a for sale sign on
the property and advertisement
When and how many times your home will be shown to other agents and the
public in general
Process for showing the home by appointment
Process for reviewing offers with you
Steps the agent will take to ensure a smooth, successful close of escrow